AliExpress has significantly strengthened its management standards for 'Item Not as Described (SNAD)' regarding overseas local delivery products. In order to increase consumer trust, the platform tightens the reins on seller management by immediately removing or restricting the exposure of products with high dispute rates.
According to industry sources on the 22nd, AliExpress recently revised the 'Overseas Local Delivery Product SNAD Rate Evaluation Rules' and has started full-scale implementation. SNAD is defined as cases where the product received by the consumer differs from the detailed page description in terms of photos, specifications, functions, materials, etc., and sellers are strictly managed based on this criteria.
AliExpress stated, "To strengthen the evaluation and management of overseas local delivery products and ensure that the quality of products received by customers matches the information displayed on the product detail pages, we are implementing the Product SNAD Evaluation Rules."
The key point of this revision is the formalization of sanction criteria. Products that have a SNAD dispute rate over 5 times higher than the category average in the last 30 days will be immediately removed from the platform. For products with a rate over 3 times higher than the average but below 8%, exposure will be limited. This goes beyond simple monitoring to directly restrict exposure and sales rights that are directly related to a seller's revenue. It is interpreted as a determination to withdraw products that have failed in quality management from the market.
The reasons included in SNAD disputes are also specifically specified. In addition to product defects, quality issues, and damages, a total of 17 items are listed, including discrepancies in parameters, style, size, material, function, color, brand, and appearance descriptions. Issues such as expiration date problems, scratches, and even external packaging damage are included in the SNAD scope to comprehensively prevent factors that hinder consumer experience. Damage caused by third-party logistics (3PL) will also be included in the dispute rate if consumers file a dispute.
AliExpress sellers can constantly check their SNAD indicators and evaluation results at the Partner Center. Moreover, if the results are deemed inaccurate, they can submit evidence within 7 days to raise objections.
The industry sees AliExpress's move as a strategic measure to structurally control quality risks arising from the expansion of overseas local delivery. This is because if repeated 'Item Not as Described' controversies occur in a price-competitive strategy, platform credibility could decline.