GM's upcoming release in Korea, Buick, is a premium brand targeting consumers looking to make a special choice.
GM prefers 'meaningful choices' over flashy brands and is confident that Buick will offer a different option for consumers who have their own criteria for choosing a car, such as those who find satisfaction in small details.
Buick's core concept is 'excellence achieved through design', presenting four philosophies: △sculptural beauty △discovery of details △dynamic driving △seamless experience. These four philosophies embody Buick's ideal car experience.
Sculptural beauty stems from Buick's unique attitude towards form. Emphasizing curves and flow over straight lines and aggressive shapes, Buick's designs aim for a graceful and sensual appeal, harmonizing lines and surfaces throughout the body to naturally capture the viewer's gaze.
Discovery of details focuses on intricate details and craftsmanship that become more evident with usage, providing customers with the joy of finding hidden details and continuous discoveries even after ownership, aligning with the sensibilities of customers who find satisfaction in small elements.
Dynamic driving prioritizes sensation over output, with Buick emphasizing a cheerful and balanced driving experience rather than high performance competition, focusing on a balance and dynamism that can be felt naturally in everyday driving.
Seamless experience emphasizes that technology should not complicate but rather intuitively and comfortably enhance the driving experience. Buick sees technology and performance not as a means to showcase themselves but as elements that add comfort and joy to the driver's daily life.
Buick's four product philosophies are not just a declaration of making good cars, but a clear statement of Buick's intention to deliver a certain experience and value through their vehicles.
With a growing interest in design, brand experience, and reflecting one's own preferences in the Korean auto market, Buick's direction naturally aligns with the changing standards of Korean consumers.