Synology, a leading provider of storage solutions, is actively targeting the Korean enterprise storage market with a focus on user-friendliness and security. The decision stems from the increasing demand for storage due to the proliferation of artificial intelligence (AI) and the consequent surge in data volume.
Victor Wang, head of Synology's Korean business unit, recently stated in an interview that Korea is a key market experiencing rapid growth, with first-quarter revenue increasing by 60% compared to the previous year. The company aims to double its revenue in Korea within the next three years.
Synology is a prominent player in the Network Attached Storage (NAS) sector, offering a strong integrated structure that includes hardware, dedicated operating systems (OS), and software for backup and collaboration.
Recognizing the growth potential in the Korean market, Synology established its Korean business unit in January of this year. Korean revenue ranks 7th globally and is among the highest excluding countries where the headquarters and branches are located.
Wang emphasized that Korea has maintained double-digit revenue growth over the past three years, with a significant increase in demand for high-capacity and high-performance storage solutions driven by the rapid adoption of AI. The company plans to target the market with petabyte-scale high-capacity storage and NVMe-based high-performance products.
Despite the current shortage in SSD supply, Wang assured that the company has secured immediate supply availability in anticipation of new product releases and will collaborate with memory companies such as Samsung Electronics and SK Hynix to adapt to market conditions.
Synology's target market includes general enterprises rather than cloud service providers (CSPs), as the demand for internal storage of sensitive data remains high despite the widespread use of the cloud. The company has already secured references from companies like Korean Air and SK Shipping.
Korean Air has built a private cloud environment and introduced collaboration solutions to store sensitive data internally in the space sector. SK Shipping has established a system to centrally manage and back up data from approximately 15,000 PCs by integrating them with NAS.
Regarding security, Wang expressed confidence, stating that security is a top priority this year. Through collaboration with a dedicated security team (PSIRT) and external white-hat hackers, the company swiftly addresses vulnerabilities. Wang also highlighted the ability to recover data even in ransomware situations using the 'Immutable Backup' feature.
Synology plans to expand its sales and technical support staff in Korea this year and further extend its network of over 300 active resellers.
Wang emphasized that Synology is an all-in-one data management platform that integrates hardware and software cost-effectively. Through strategies optimized for the Korean market, the company aims to continue its growth in the enterprise market.