Genesis unveiled the X Skorpio Concept, an extreme off-road concept car, for the first time in the world at the 'Genesis Desert Premiere Event' held in the Rub' al Khali desert in the United Arab Emirates on the 27th.
Inspired by the lifestyle of customers who enjoy off-road leisure, the X Skorpio Concept is a concept model with a luxurious design and powerful driving performance that sets it apart from conventional off-road vehicles.
The name 'Skorpio' for the concept was inspired by the resilient scorpion, an animal that survives harsh environments. It embodies the concept model's focus on demonstrating outstanding performance without losing elegance even in extreme conditions.
Luke Donckerwolke, President of Hyundai Motor Group's Global Design Center and Chief Creative Officer, described the X Skorpio Concept as a special off-road vehicle designed to conquer challenging terrains while being based on Genesis' unique design philosophy.
Genesis also introduced a new 'Concept Model Launch Strategy' focusing on three emotional domains after unveiling the X Skorpio Concept. The brand plans to differentiate existing concept models into 'Luxury', 'Sport', and 'Cool' emotional domains, and apply this to future models to express the brand's limitless potential for expansion.
In the Luxury domain, models emphasize Genesis' unique design elements based on Korean sensibilities with intricate details. Examples include the X Gran Coupe and X Gran Convertible based on the G90.
The Sport domain defines models that embody Genesis' pursuit of luxurious high performance, emphasizing refined emotions and a sophisticated driving experience for a relaxed performance throughout the driving experience. Representative models include the GV80 Coupe, G90 Wingback Concept, and GV60 Magma Concept.
The Cool domain reflects customer's various lifestyles and spirit of challenge by creating models that resonate with customers, such as the X Skorpio Concept, X Gran Equitator Concept, GV80 Desert Edition, GV60 Outdoor Concept, and GV70 Outdoor Concept.
Luke Donckerwolke stated, “Concept models inspire our vision and establish emotional connections with customers” and added, “Through concept models that encompass the three emotional domains, we will continue to present designs and future technologies that customers desire.”